How to Upload Video on Instagram More Than 1 Minute
In this article nosotros're going to break downwardly the ideal Instagram video lengths for posts, Stories, Reels and Live video.
Video performs incredibly well on Instagram, with the platform seeing an 80% increase (since 2017) in the fourth dimension that users spend watching video on the platform.
And marketers are taking note. Co-ordinate to our Country of Video Marketing survey, 58% of video marketers plan to include Instagram in their video marketing strategy.
Simply merely posting videos to Instagram isn't enough to guarantee success. You need to make certain that your content fits and is engaging for users – and that includes ensuring the video length is but right.
So, with that said, let'due south accept a expect at the video lengths for each different type of Instagram video.
Instagram video length limit
First of all, let's take a look at the length limits. This is the maximum corporeality of time each blazon of Instagram video can run for.
It'due south important to annotation hither that, every bit of Oct 2021, IGTV no longer exists. Instead, in-feed video posts and IGTV have been combined into Instagram Video.
This means it will be easier to upload and discover long-form videos on the platform. In a public statement about the update Instagram stated:
" Nosotros dear that our creator customs has embraced video as a primal format to tell their stories, entertain and connect with their audiences, and that's why we want to brand it fifty-fifty simpler to create and notice videos on Instagram."
Instagram Video posts have a maximum length limit of 10 minutes (although some verified accounts have an extended length of 60 minutes).
All of these videos tin can exist found nether the video tab on a user's profile:
When users scroll through their feed and see an Instagram Video post, they can watch a threescore 2d preview inside their feed and and so decide if they want to picket the full affair.
As for the length limits of other types of Instagram videos:
If you have videos that exceed these length limits and so in that location are some ways to get effectually this.
Instagram Length Hacks
If you have an existing video that exceeds the length limit on Instagram but y'all really want to post it, then you have the opportunity to trim the video to fit the limit.
This functionality is built right into Instagram so y'all are given the piece of cake option to do this when yous upload:
If you're happy with your trimmed video and then you lot can stop in that location. All the same, if you want to include the whole affair (length limit be damned!) then yous tin create a carousel post.
A carousel mail service allows you to share up to 10 photos or videos in one postal service, which your users can merely swipe through.
And so if you want to share a long video so you can just cutting this up into separate clips and upload as a carousel post:
Y'all can do the aforementioned with Instagram Stories. Each story is just xv seconds, simply y'all can upload 4. These will play one after the other to a maximum limit of sixty seconds (each story is represented by a bar at the top of the screen):
Instagram Video post length
An Instagram Video postal service is exactly what information technology sounds like! It'due south a video post to Instagram. These videos appear in-feed, aslope image posts. Here's an example:
Instagram Video posts can exist between 3 seconds and 10 minutes in length (hr for selected accounts).
If your video postal service is longer than 60 seconds and then a preview will exist played in the feed and users tin choose to picket the remainder of the video on your profile.
As mentioned higher up, if you have a video that exceeds the 10 minute mark that you'd really dearest to mail service to Instagram then you can get around this by using the in-platform editor to trim the video, or yous can upload the video in segments equally a carousel post.
Instagram Stories video length
Instagram Stories are short videos that are posted to your profile and automatically disappear later on 24 hours. Here's an example:
Each Story can exist up to 15 seconds in length. Nonetheless, you can share up to 4 Stories at a time, to a maximum length of 60 seconds.
Instagram Stories last for 24 hours, or you can save them to a highlight reel then that people who visit your profile can view them any time:
Instagram Reel video length
Reels is Instagram'southward answer to TikTok. They're short, vertical clips, commonly set to music that tin can be anywhere from xv-60 seconds long. Here'south an example:
Reels have their own defended department in Instagram. Here, like TikTok, you can scroll through trending videos.
Reels can also be found on user's profiles and on the explore feed:
Instagram Alive time limit
When y'all go alive on Instagram you can stream for upwards to 4 hours. This has been extended from the original limit of 1 hr.
You can also salvage your live stream to your profile for upward to 30 days so that people who weren't able to watch in real time can catch upwards.
Instagram video advertizing length
The rules for Instagram video ads differ to those of regular videos. In-feed video ads can exist between 3-120 seconds long, like this one:
Instagram Story ads are a little scrap different. Typically, users tin share upwardly to 4 Story cards (to a total of 60 seconds). With Story ads, this is extended to 10 cards (to a total of 150 seconds).
However, but the beginning 3 cards volition be displayed inside the normal Instagram Story feed. After that viewers are asked to opt in to watching more with a tap.
Terminal thoughts
Currently, almost 15% of all posts on Instagram are videos. Video is only growing in popularity on Instagram, then at that place'southward never been a ameliorate time to start upping your video marketing game on the platform.
Looking for somewhere to outset? Check out our Social Media Videos page.
Source: https://www.wyzowl.com/instagram-video-length/
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